At Vilery we believe in fewer, but better choices. Read why we have chosen organic cotton and how sustainability is a core value in our collections – now and in the future.
What does sustainability actually mean?
Sustainability is about taking responsibility – both for the resources we use today and for the consequences of our choices tomorrow. It involves a holistic approach where production, materials and transport are seen in the context of both environmental and social consequences.
It's not about being perfect. We know that no company is 100% sustainable. But that doesn't mean you can't make better choices. For us, sustainability is an ongoing process where we constantly strive to improve our solutions – without compromising on quality.
At Vilery, sustainability means creating clothes that last longer – both in form and expression – and that are produced under proper conditions. We combine quality, function and aesthetics with respect for people and the planet. It's not a trend. It's a fundamental philosophy.
Organic cotton – more than just a label
Organic cotton is one of the most central material choices in our collections. It is grown without the use of artificial fertilizers, pesticides or genetically modified seeds, which significantly reduces the overall environmental impact. The soil is kept healthy, and the people who work with the cotton are not exposed to dangerous chemicals.
But for us, it's not enough that the cotton is grown organically. We only use cotton that is GOTS certified – an international standard that ensures that the entire value chain meets strict requirements regarding environmental impact, working conditions and chemical use.
The result is not only better for the world – it’s also better for you. Organic cotton is gentler on the skin, has a natural softness and is more durable. It feels right – because it is.
That's why we choose organic at Vilery
When we established Vilery, it was with a clear desire to create clothes with substance – products that not only looked good, but could also stand behind how they were made. Organic cotton was a natural first choice because it reflects the awareness and responsibility we want to be known for.
It's a material that fits our philosophy of fewer, better products. We believe that clothes should last for years – both in terms of quality and style. When we choose organic cotton, we ensure that the products are more durable, better for the skin and produced in a way that we can vouch for.
Our ambition is not to be the biggest – but the best. We would rather produce one t-shirt that will be worn for years than five that end up in the back of the closet after a few weeks. Organic cotton helps us make that possible.
A sustainable direction – also going forward
T-shirts were our first product category – but that’s just the beginning. As our range grows, we’re working hard to integrate organic cotton into more and more products. This applies to polos, shirts, underwear and accessories, where material choice is crucial to the overall experience.
We place great importance on developing products that not only fit into our aesthetic universe, but also live up to our sustainable principles. It takes time, testing and collaboration with the right manufacturers. But we invest that time – because we will not compromise.
Our goal is to create a collection where sustainability is not a separate theme, but an integrated part of all our decisions. When you buy a new item from Vilery in the future, you can be sure that it has been created with care – from fiber to finished product.
Awareness as a core value – not as a trend
We see a trend in the industry to use sustainability as a marketing ploy. But for us, it's not something we "use." It's something we build on. Consciousness is at the core of our business – in every decision we make and in every collection we develop.
We don't design for seasons. We design for duration. We don't follow trends, we work with timeless expressions so that our customers can wear their clothes with pride – year after year. It's about taking a stand on how we consume – and what values we consume according to.
Our products are not just meant to dress you well. They are meant to represent a mindset. When you choose Vilery, you choose an approach to clothing where responsibility and aesthetics go hand in hand.
Transparency throughout the value chain
In a time when sustainability can be difficult to understand, we believe transparency is essential. That's why we strive to give you, the customer, insight into how our products are made – and who is behind them. We want you to be able to make your choices on an informed basis.
We only work with suppliers who can document their practices and meet certified standards. We set requirements for everything from spinning and weaving to dyeing and sewing – and we regularly visit our partners to ensure that the conditions are proper.
Transparency is not an end in itself, but a means to build trust. And trust takes time. That's why we prioritize openness over easy answers. We believe that you, as a customer, value honesty – and so do we.
You are part of the change.
Choosing sustainably is not just about what we do as a brand – it’s also about what you, as a consumer, choose. Every time you choose a product that is created with care, you help push an industry that still has a lot to learn.
We do not see you as a passive customer, but as an active co-creator. Your support enables us to produce responsibly and develop new solutions. When you shop at Vilery, you are not just supporting an aesthetic and functional style – you are taking part in a shared responsibility.
We hope you will join us on this journey. Because the more people who choose fewer, but better products, the more we can move forward. And that is what sustainability is all about: Action – one decision at a time.
